Why should a broker/dealer or Financial Services Company sponsor the CFEd?

Recognition that the need for financial literacy is a motivating force for Federal Government initiatives, employer-sponsored educational programs and individual learning efforts, the CFEd designation was designed to be a professional designation that recognizes the achievement of knowledge on a conceptual basis along with the ability to impart that knowledge in a practical setting. Financial professionals wish to be viewed as educators, not solely as product and services providers. The CFEd designation reinforces the competence and effectiveness its holders exhibit in teaching others to solve their financial problems.

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