Will microsoft bing drive the google search engine out of business?

Microsoft’s Bing Vs Google: Head To Head Search Results May 28, 2009 at 11:29am ET by Greg Sterling Let’s just get it out of the way: no, Bing is not a “Google Killer. €? It’s also safe to say that Microsoft doesn’t see it that way either.

My understanding of what Microsoft believes it has in Bing is a much more competitive product than Live Search. I entirely agree. Over the course of the next two or three weeks there will be countless articles and blog posts discussing Bing and whether or not it can dethrone Google.

Microsoft has told me that the company sees Bing as a start (or restart) and that improvements will continue to roll out over time. One can be skeptical of that position or not. Regardless, Bing is a big advancement for Microsoft’s search efforts.

Picture-45 I’ve been using Bing (Kumo) off and on over that past couple of weeks. I’ve used it side by side with Google and by itself. In some cases I’ve been self-consciously testing and comparing results.

At other times, I’ve ... more.

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