Will Social Media Revolutionise CRM?

Social media is a relative newcomer to popular culture but already it is showing a lot of potential to change the way how most of the modern world communicate, relate, socialise and interact with each other. The continued meteoric rise of social networks such as Facebook, MySpace and Twitter is no less than amazing, especially among the younger generation. It is unsurprising that businesses everywhere are searching for ways how they can tap into social media and the potential markets that they represent.

A key feature of social media is that they are not so much dependent on the strength of each individual network, but rather on the constantly evolving ecosystem resulting from their "openness" to be shaped and moulded by the needs of their users and third parties who use these media as platforms from which they can indulge in a wide range of activities, from entertainment, to selling goods and services, to education. In layman's terms, this inherent willingness to share control with ... more.

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