Abercrombie's - what's that phenomenal SMELL that always draws you in when you pass their mall stores?

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Most seem to agree that... it is a men's cologne called "Fierce". Sometimes it is a fragrance called "Proof" and there is a mention that they occasionally use a woman's fragrance called "8". Apparently they spray the clothing every 15-30 minutes with a watered down version of Fierce or one of the other scents.

You can buy Fierce in the store for around $25 or they will spray it on a little card and you can take it home with you to try it out on your significant other. Thannisan's Recommendations Fierce By Abercrombie & Fitch for Men 1.7 Fl Oz Cologne Spray Men Brand New in Box Average Customer Rating: 5.0 out of 5 (based on 1 reviews) Here you are... you too can smell like A&F! :) .

Recruit Smell for the Hard Sell Several studies have shown that pleasant scents encourage shoppers to linger over a product, increase the number of times they examine it and in some cases increase their willingness to pay higher prices. This latest marketing trend is called "sensory branding". The "phenomenal smell" you are asking about is most likely Abercrombie's newest men's cologne which employees are instructed to spray around the store before it opens for the day.

To some it's a draw; to others it's an environmental pollutant. Does it work? Dunno.

How much money did you spend, Mr_M? :D Sources: google images .

1 I would love to tell you, but I can't walk into the store and stay for longer than about a minute without getting a migraine! Sheesh, it smells good, but stay inside for to long and you can't breath.

I would love to tell you, but I can't walk into the store and stay for longer than about a minute without getting a migraine! Sheesh, it smells good, but stay inside for to long and you can't breath.

2 That smell is money! I don't really know, but remind me on Monday - I know a guy that works in Ab &F corporate and I will call and ask him! .

That smell is money! I don't really know, but remind me on Monday - I know a guy that works in Ab &F corporate and I will call and ask him!

3 I think it is their colognes/perfumes most of which have a great scent. My daughter has one of the perfumes and it is really nice.

I think it is their colognes/perfumes most of which have a great scent. My daughter has one of the perfumes and it is really nice.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.