After all the updates of updates of SEO, how are the things to do in SEO to get proper listings?

It depends upon the individual who is performing any one or both of them. SEO is a long term process and needs patience to get rank for few keywords in the SERP. But the positive thing here is that the rank if done properly exists for long.

Whereas PPC is something which gives you instant result. It really helps people to promote their products or site in no time. But its result exists till the ads and campaigns is active.

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I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.