Considering Toyota's long-term branding in the industry with models like the Camry, is it wise to offer these new models?

Toyota has responded to successful competitors in niche markets and has tried to take those on. The Mega Cruiser was Toyota's answer to the Hummer but was apparently only made for the Japanese market, and has been discontinued. The Yaris Verso, was discontinued, but the Verso is back in 2010 with more modern styling and improved feature set.

This is a small multi-purpose vehicle (MPV) providing coverage in that niche for the Toyota brand. The Venza is a relatively new cross-over (i.e. A modest-sized SUV built on a car chassis, in this case the Camry's).

This is probably Toyota's answer to the likes of the Subaru Outback. In general, when a company like Toyota sees a competitor threatening to take over market share either in an existing niche, or in a new one, they need to come up with their own version. Scion has allowed Toyota to do that in its niche (cars for a younger demographic) without cluttering their main line.

Lexus has done the same in the luxury market. The Verso and Venza seem to be a better fit for the main lineup which is probably why those are currently in the market.

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