The best way to sell them is on the website you've created to showcase your show wins and brag about the sire and dam's excellent OFA scores. Papers mean squat without proof of formalized temperament testing and OFA certifications proving genetic health.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.