Memes influence genes, and vice versa. Genes, of course, provide the vehicles needed for memetic replication. Memes, in turn, compose part of genes' environment and therefore can affect genes and even evolution itself.
For example, Susan Blackmore, author of The Meme Machine, believes that language may have evolved through memetic pressure. Please see Memes and Genes, and see Blackmore's book for more information on her theories. More.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.