It is most commonly used as just kidding but can often be confused with jokes or joking. Both terms are accepted by people and most of the time will both work. Example: It will rain tomorrow JK it hasn't rained in 2 months See how both work.
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I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.