DreamWorks, Pepsi Offer 3-D Glasses for Super Bowl Ads. Are they joking?

The two companies have decided to produce the 3D ads to promote the Dreamworks movie "Monsters and Aliens", and the Pepsi product SoBe LifeWater . The ads are set to air during the Superbowl and the companies are making the 3D viewing glasses available for free to consumers who visit SoBe LifeWater displays, or who write in to order a free pair. It remains to be seen if consumers will be willing to be pulling 3D glasses on and off during the Super Bowl .

NBC has stated that people will be told when to ready their glasses, and that there will also be promotion for future Television shows in 3D. The original announcement: DreamWorks Animation will hype its upcoming “Monsters vs. Aliens� Movie and Pepsi will feature its SoBe Lifewater dancing lizards in two 3D TV spots set to appear in tandem during Super Bowl XLIII.

DreamWorks and Pepsi are collaborating with Intel Corp. And NBC on the project. The movie trailer and the Pepsi spot were animated using high-performance processing ... more.

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