Pepsi Max contains 46 milligrams of caffeine per 8 fluid ounces. Regular Diet Pepsi contains 24 milligrams of caffeine per 8 fluid ounces. I think it tastes a bit more like Pepsi, in the way Coke Zero tastes more like Coke.
When I first had it, I did not know that I was getting hopped up on Caffeine, I just thought it was supposed to be a Coke Zero competitor. I am also assuming you are talking about the North American market drink; Pepsi Max also exists in different formulas around the world, and has been around for far longer.
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