For a start up company, what is the best strategies or practices to get into parenting magazines or major newspapers?

The success of any form of promotion is largely dependent on the value of the content. I wouldn't focus so much on "how" to get into publications, as much as "what" you want to put there. Reporters and editors always want a good story.

There's not a single one of them that would ever pass up a story that that they thought would move an issue of their publication. So your job as a good pitchman (or woman) is to find the story hook that everyone is going to want. This may take looking beyond the product.

You may have to look for a story that involves your product, rather than one that sells your product. You may also have to look at the publications themselves and see where your product story may dovetail into a common thread of stories they already may be running. Finally, don't underestimate the value of pitching the expertise of your people, rather than your product.

Reporters and editors are always looking for good people to get quotes from. If, say, your product's creation involved the help of a pediatrician or developmental psychologist, pitch that person as an expert. And then when they are called, they can weave in the product as a good example of what they are talking about.

Let me end by saying that these are only tips. Good PR strategy takes PR expertise, so you really ought to work with a PR consultant. I am NOT a PR professional, so don't take this as a pitch.

But lots of PR experts come on my show. Feel free to listen to a few episodes and see if anything helps round out these few tidbits.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.