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It isn't so much difficult as time-consuming.
1. Niche-oriented content -- there has to be a market for what you write about.
2. Get traffic by using good SEO, networking and building back links through article submissions.
3. Keep visitors on your pages with interesting content and media. The longer they visit, the more likely they are to click.
4. Recognize that it takes time. My own AdSense agenda is going up slowly, but it IS going up and to be honest, I don't put in a lot of time because I make my living writing for others.
The average Joe or Jane can do it! I'm very much an average Jane. :).
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.