How does direct mail relate to other advertising media?

Many marketers have found that a mailing's response will be higher when it's part of an integrated campaign, which also includes advertising in the print or broadcast media. The resulting "recognition factor" can work in favor of a mailing and bolster its results. More.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.