Is personalized direct mail more effective than regular direct mail advertising?

According to the Direct Marketing Association (DMA), a response rate of 0.5 to 1.0% (on direct mailings) is considered a success. However, our experience suggests that response rates are even higher when direct mail is personalized. An independent national research study concludes that personalizing ad messages generates significantly higher response rates (+36%), quicker response times (+34%), and higher overall revenue/profit (+32%).

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I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.