Hypnotism works by relaxing a persons' state of consciousness. While he or she is relaxed, they are very amenable to suggestibility, and at the same time, very focused. You can find more information here: en.wikipedia.org/wiki/Hypnosis.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.