Is the hype over India's call centre industry justified?

Listen to the full report from the BBC's Sanjeev Srivastava Call centres are apparently the latest fledgling industry hoping to piggyback the success of India's information technology boom. Hundreds have opened over the last couple of years, providing back office services to big overseas investors. Only a few months ago the industry was predicted to create 100,000 jobs and generate trillions of dollars for the Indian economy, but the current mood seems less optimistic Telephonists are the backbone of the new sunrise industry of call centres.

They draw on the availability of a large pool of young, computer savvy English speaking graduates. Despite their expertise, the graduates undergo intensive training before answering their first official call. "Learning to understand English with an American accent is just the start of it.

Telephonists also take lessons in culture and the whole US way of life." Sanjeev Srivastava The industry has also opened a new window of opportunity for ...

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