Is there a list for Stores that hope gift cards give post-Christmas lift (AP)?

(AP) — NEW YORK - As merchants look to this weekend and the rest of the Christmas aftermath, they're counting on droves of gift card-toting customers to return to malls. But those numbers may be smaller as the industry braces for what some analysts believe will be a second consecutive holiday season of declines in gift card sales. The final word on holiday gift card sales is not out.

Mall of America is seeing gift cards flat through this week compared with a year ago. Mall operator Taubman Centers cited lukewarm sales heading into the final week before Christmas, but saw a rebound in recent days as threadbare shelves have left last-minute shoppers no other choice. Overall, the recession has stolen gift cards's steam.

Reduced consumer spending has extended to gift cards, but frugal shoppers are also turning to buying discounted gifts so they can stretch their budgets. Also troubling is that recipients will likely be stingy when they redeem them, focusing only on deeply discounted ... more.

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