Many practitioners offer “equine sports massage” and use the designation “ESMT.” Why don’t you use that terminology?

In my opinion, the term “equine sports massage” was coined as a marketing strategy by well-meaning individuals when equine massage was in its infancy. Since horses are used largely as sport athletes, these pioneers wanted to connote a service which improved a horse’s athletic performance, not simply relaxed or pleased the animal while offering no pragmatic benefit to the owner. However, true “sports massage” is a very specialized technique with methods and objectives distinctly different from those of “equine sports massage” as it is currently taught.

For this and other reasons, I avoid using the misleading term “equine sports massage.” Likewise, “ESMT” is not a third-party certified designation, rather an informal descriptive acronym easily claimed by any layperson. For this reason, I limit my professional designations to those certified by a third-party (CMT, BA, and NCBTMB) and am completing advanced coursework to qualify for the AS degree and eventual entry into a DVM program.

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