For me having customer care number such as toll free number to which you can easily get in touch with is one indication that you are serious with the business and you care for your customers. Even with the rise of online shopping, customers would always prefer to talk live to a person when asking questions or placing orders.
Once, while working at Newark Airport, I escorted a stranded Polish passenger with no ability to speak English to his hotel after re-booking him for a flight the next day. I had the translation desk tell him in Polish everything that I needed him to understand before we left for the hotel. Before leaving the hotel, I set his alarm clock for the following morning.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.