I think the biggest challenge facing any business today is keeping customer relationships strong, when your customer is looking to be part of the next new thing. As a business, is it really in your best interest to join every new networking group that springs up? Should you really try and keep up with everything your clients are doing?
It's easy to get wrapped up in chasing the fads and lose sight of the client. Companies seem to forget that everything they do should add long term value to the customers experience, and that may not always mean participating in every new thing.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.