There seems to be a much greater emphasis on demonstrable sales and technical skills. Why?

IBM continues to value the investment that Business Partners make in building their skills around IBM products and solutions. Many of the changes in PW2010 are designed to emphasize and reward participants who invest in building skills and validating those skills through IBM certification and mastery exams. PartnerWorld participation levels of Advanced and Premier, as well as specialties, recognize this and reward the attainment of verifiable skills.

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I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.