What is a secret shopper or undercover shopper?

A secret shopper is a person who is hired to shop at a particular store/market for a particular product or service & evaluate the shopping experience based on the criteria that was given for the assignment. This is a great way for the store/market to make sure that their employess's are doing the job they are trained to do.

I have done a number of secret shopper assignments. Secret shoppers are hired by a company to perform quality service checks on a company, usually a retail business. The secret shopper will go to a store and act like a regular shopper.

They will purchase items, or ask questions. They will then write a report based on their interaction. Secret shoppers are also called mystery shoppers.

Secret shoppers also report on security, safety and cleanliness of a business. Sometimes secret shoppers will try to return an item, or make a complaint to determine how it is dealt with, or they will report on the time it takes for a transaction and whether staff is helpful and polite. It can be a fun and interesting job.

The Mystery Shopping Providers Association website provides more information if you are interested in working in this industry: mysteryshop.org.

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