What is an Early Adopter?

Originally, an early adopter was a customer or company, also known as a "lighthouse customer", which agreed to adopt a technology or product before it hit the general market. Early adopters would be part of the test-phase of a product, giving feedback to the provider or inventor in exchange for better and more rapid customer service. In fact, early adopters often would have an employee help the designer in the design phase.

This relationship gave the product designer a revenue source to continue working on the product, while the customer got access to cutting-edge technology and superior technical support. Companies still "early adopt", while government bureaucracies and militaries also do the same. These days, the term early adopter often refers to private individuals who buy a new product or technological device before the vast majority of other customers.

These early adopters tend to be affluent enough to afford the higher prices of brand new products, while also having the excess ... more.

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