What is the difference between advertising and marketing?

I may be oversimplifying. Advertising is the promotion of a product through various media. Those media may include printed publications, mass mailings, outdoor billboards, online ads, television, radio, or any number of other means of reaching the public.

Marketing is much broader. Advertising is one part of a marketing effort. So are product development, naming of the product, package design, slogans, market analysis, retail distribution, and a number of other steps that bring a product from manufacture to customer.

Marketing starts before the product reaches the market. Advertising announces the product to the customer after it's already on the market.

Marketing = finding out what people want; advertising = trying to sell it to them. Obviously there's an overlap, but when simplified to the bare bones the marketing is what happens when you find out what the customer wants (which could lead to changes in product design, advertising strategy, etc. ) and then advertising should follow naturally as a result. Without decent marketing, you're likely to waste even more of your advertising budget than normally happens.

(I've heard people mix the two terms up, but I think this is one occasion when they shouldn't).

Advertising is a subset of marketing. Marketing includes the strategy development and plan for selling a product or service, and the execution of that plan--including all components of marketing, such as advertising, PR, search engine optimization, direction marketing, and so on. Advertising is the development of copy and graphics in a visual format, designed to persuade a reader to buy or to feel differently about a product, service or company..

See answer Advertising is a whore walking on a street corner; marketing is her opening her blouse as you pass by.

Advertising can be a little less intrusive. Whereas marketing is those annoying calls trying to sell you something. I kinda look at advertising as a more passive form of marketing.It's something that is consumed on a voluntary basis.

You can blow past those ads in a magazine or go use the bathroom when you see yet one more commercial on TV for erectile dysfunction. But marketing is more aggressive and in your face.It's thrust upon you in sometimes tacit or covert ways. It's product placement in a movie or it's seeing all those brand names during a NASCAR race.

Or how about when you go to the doctors office and everything they have in their stationary inventory has a drug name on it. Even the doctor himself is effected by marketing, which in turn involves you, the patient, when he prescribes a med that the drug rep sold him on. So I guess you'd say advertising is visual and auditory with a hint of subconscious influence where marketing is all about making you want the product.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.

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