What's the difference between 'viral marketing' and 'guerilla marketing'?

I've got very little clue about either... Asked by ProtonAgonist 58 months ago Similar questions: difference 'viral marketing' 'guerilla Business > Marketing.

Similar questions: difference 'viral marketing' 'guerilla.

Completely different "animals" Guerrilla Marketing has been around for decades. When I first got into business as a teenager I remember reading books about guerrilla marketing. Essentially the guerrilla marketing is aggressively taking advantage of free or very low cost marketing techniques.

Some techniques might include: Posting to online message boards Photocopying flyers and sticking them on windshields Even little things like wearing a T-shirt promoting your product to a baseball game. The idea is to get the word out through non-traditional means while incurring as little expense as possible. Viral marketing is very different.

Viral marketing focuses on a particular piece of content that gets disseminated through word-of-mouth and your marketing message is attached. These can include e-mail campaigns, videos or audio clips. Viral marketing is primarily an Internet-based phenomena, because word-of-mouth over the Internet is so easy.

You create a funny video that happens to promote your product and get in the right hands, and they tell 10 friends... and they tell 10 friends etc. Many people confuse viral marketing with computer viruses. They aren't the same thing at all. The idea is that viral marketing creates an environment conducive to sharing through word-of-mouth.

In my marketing company we frequently encourage small businesses to use both techniques. Guerrilla marketing is very easy. But viral marketing can be easy, but you have less control.

Ultimately if you're viral marketing campaign takes off it can be hugely successful and extremely cheap.

The two are very similar Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly. Some of the first recorded offline/online viral campaigns were developed by Tim Nolan of Spent2000.Com fame circa 1996.

By placing abstract pairings of catch-phrases, quotes, song lyrics and image mashups, Mr. Nolan developed a method of creating "buzz" around a URL based installation. Phrases like "This city isn't safe" placed alongside a URL created curiosity enough in people's minds to remember a URL and visit again once they were online. Viral marketing sometimes refers to Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing, designed to create word of mouth for a new product or service.

Often the goal of viral marketing campaigns is to generate media coverage via "offbeat" stories worth many times more than the campaigning company's advertising budget. The term "viral advertising" refers to the idea that people will pass on and share interesting and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, an advergame, images, and even text.

Viral marketing is popular because of the ease of executing the marketing campaign, relative low-cost (compared to direct mail), good targeting, and the high and rapid response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a low cost. Guerrilla marketing, as described by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget.

Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing). The ethics of guerilla marketing have often been called into question due to an alleged deceptive, misleading, or subtle nature of the campaigns. Citation neededIt is up to the guerrilla marketer to be creative and devise unconventional methods of promotion.

The marketer must use all of his or her contacts, both professional and personal, and must examine his company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, others are free.It is argued that when implementing guerrilla marketing tactics, small size is an advantage. Citation needed Small businesses, according to this argument, are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile.

Yet ultimately, according to Levinson, the Guerrilla Marketer must "deliver the goods". In The Guerrilla Marketing Handbook, he states: "In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and rapport.

It must understand the customer's needs, and it must provide a product that delivers the promised benefits."Levinson identifies the following principles as the foundation of guerrilla marketing: * Guerrilla Marketing is specifically geared for the small business. * It should be based on human psychology instead of experience, judgment, and guesswork. * Instead of money, the primary investments of marketing should be time, energy, and imagination.

* The primary statistic to measure your business is the amount of profits, not sales. * The marketer should also concentrate on how many new relationships are made each month. * Create a standard of excellence with an acute focus instead of trying to diversify by offering allied products and services.

* Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions. * Forget about the competition and concentrate more on cooperating with other businesses. * Guerrilla Marketers should always use a combination of marketing methods for a campaign.

* Use current technology as a tool to empower your marketing. Sources: http://en.wikipedia.org/wiki/Guerilla_marketing .

Two methods.. to get out your message 1st it helps understand what regular marketing is. Regular marketing is very straight forward. You buy TV, Radio, Newspaper and mainstream media.It’s expensive but generally it works.

In the end your message gets out to masses… Viral marketing works the same way. You get your message out to the public. However, instead of paying media to push your message, you entice consumers to carry the message for you.

An example would be that you give a way a recipe on your web site. Then you offer people to email that recipe to their friends.To view the recipe you have to view your site and to send the recipe you have to visit the sign and go through the “code” on your site. However, viral marketing can work far more independently.

You email something to a few friends, they email it to their friends and before you know it’s ½ way around the world. Viral marketing would work by trying to create something that would worth it to share with your family and friends. In as much as viral could be low cost, it is in that sense a gorilla campaign.

Gorilla marketing tends to be events and other promotions that have a low cost and a fairly high impact. Some gorilla programs are only a bit cheaper. For example instead of sponsoring the entire Olympics, you could sponsor just one team like USA.

But why stop there; you could sponsor just one team, say, bi-athlon. You could take it even further by sponsoring a smaller country with less favorable odds. en.wikipedia.org/wiki/Gorilla_marketing" rel="nofollow">en.wikipedia.org/wiki/Gorilla_marketing en.wikipedia.org/wiki/Viral_marketing" rel="nofollow">en.wikipedia.org/wiki/Viral_marketing Sources: en.wikipedia.org/wiki/Gorilla_marketing" rel="nofollow">en.wikipedia.org/wiki/Gorilla_marketing en.wikipedia.org/wiki/Viral_marketing" rel="nofollow">en.wikipedia.org/wiki/Viral_marketing Bearman's Recommendations Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Amazon List Price: $36.95 Used from: $35.02 Average Customer Rating: 5.0 out of 5 (based on 2 reviews) Grapevine: The New Art of Word-of-Mouth Marketing Amazon List Price: $24.95 Used from: $1.98 Average Customer Rating: 4.0 out of 5 (based on 63 reviews) The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Amazon List Price: $24.95 Viral Marketing: Get Your Audience to Do Your Marketing for You Amazon List Price: $46.953 Used from: $36.953 Average Customer Rating: 1.0 out of 5 (based on 2 reviews) Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing Amazon List Price: $30.70 Used from: $86.953 Viral Marketing: Potential and Pitfalls Amazon List Price: $64.00 Viral Marketing in a Week (In a Week) Amazon List Price: $9.99 Average Customer Rating: 2.0 out of 5 (based on 1 reviews) Dean tries "gorilla" marketing.

: An article from: Ice Cream Reporter Amazon List Price: $6.953 GORILLA BRANDING.(company brand name issue) (Company Business and Marketing): An article from: Soft-Letter Amazon List Price: $6.953 Saying goodbye to the gorilla.(marketing strategies for advertising agencies): An article from: Canadian Manager Amazon List Price: $6.953 .

Viral Marketing is a akwoledge, Guerilla Marketing are promotional activities. Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Viral marketing sometimes refers to Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing, designed to create word of mouth for a new product or service. Often the goal of viral marketing campaigns is to generate media coverage via "offbeat" stories worth many times more than the campaigning company's advertising budget. Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget.

Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing). The ethics of guerilla marketing have often been called into question due to an alleged deceptive, misleading, or subtle nature of the campaigns. Citation needed It is up to the guerrilla marketer to be creative and devise unconventional methods of promotion.

The marketer must use all of his or her contacts, both professional and personal, and must examine his company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, others are free. Notable examples of viral marketing InkIsIt.Com from Kodak Dancing Bush 2001 interactive game which launched the largest privately held entertainment website.

The spread of the R. Tam sessions for the 2005 film Serenity Burger King's The Subservient Chicken and Coq Roq Carlton Draught: Big Ad campaign. Ford Motor Company's Evil Twin campaign Gmail Borat "Bride Has Massive Hair Wig Out", a YouTube video meant to promote Sunsilk hair care products.

Heinz's Ketchup Against Tomato Cruelty campaign Blair Witch Project I Love Bees - viral marketing for Halo 2 Jamie Kane BBC sponsored online game McDonald's "McRib Farewell Tour" Microsoft's Origami Project campaign Microsoft's Xbox 360 campaigns, called OurColony and Hex168 Tupperware parties Guerrilla marketing tactics Although there are many unconventional marketing techniques, the following is a sample: Word of mouth campaign Reaching the consumer directly through their daily routine Personal canvassing Forehead advertising/Headvertise campaign Bluejacking sending a personal message by bluetooth Truck and automotive signs Distribute an eye-catching, branded custom Flip Book T-shirts Interactive Urinal Communicator Sources: http://en.wikipedia.org/wiki/Viral_marketing, http://en.wikipedia.org/wiki/Guerrilla_marketing .

The Opacity of the Marketing Campaign Guerilla marketing is typically non-tradional marketing designed to raise awareness of the product and of the marketing campaign itself - like the Mooninites all over Boston and other major cities. Viral marketing is more subtle and at its best is not perceived of as marketing at all. An example would be a person on a subway being paid to ride the train while using the latest gadget (iPod, PDA, notebook computer, cell-phone etc) Sources: en.wikipedia.org/wiki/Mooninites#Members .

To make it simple, Guerilla marketing is a crude form of marketing in an attempt to make a message go viral. Viral marketing is a more enhanced form of online marketing technique that use pre-existing social networks to produce increases in brand awareness. Both are considered a form of Internet-based stealth marketing, however viral marketing is spread most easily when the original source is video and then later spread via email and social networks.

That's the best I can explain. Use the link below to read about successful viral marketing techniques. Pe/141754.

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I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.