Why is the Authorized Representative different from the importer/distributor?

An Authorized (Authorised) Representative is the one who will represent the manufacturer to deal with the CE Marking vigilance authorities from the 27 EU + 3 EFTA * Member States. This is somehow similar to that you may need a lawyer representing you in the court. The Authorised Representative usually does NOT involve itself in the distribution and/or sales of the products as the importers/distributors usually do.

Most of the importers/distributors are skilled in marketing and sales, but not familiar with the complicated CE Marking issues. A non-EU manufacturer needs only one Authorized Representative in the entire European Union whereas may have many distributors and/or sales agents. It is required by the EU legislation that a non-EU manufacturer must print its EU Authorised Representatives name, address & contacting details on the packaging/labeling of the product(s) sold onto the EU & EFTA market.

The authorities from any of the 27+3 EU & EFTA Member States may call the Authorized ... more.

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