Why would an experienced sales manager look to a marketing consultancy?

Because every experienced sales manager knows that, to achieve or exceed targets, all resources need to be harnessed and pulling in the same direction. Where MRM helps is by bringing a fresh pair of eyes to old problems. It devises new business campaigns, fine-tuned to ensure shorter sales cycles and increased customer profitability.

As a result, the sales manager approaches the market in a more scientific way, with a greater chance of exceeding sales targets. More.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.