How do you segment industrial markets?

How to Segment Industrial Markets: A good marketing programme seeks to identify consumer needs and wants in order to satisfy them. But this satisfaction is not always possible because consumers differ greatly in many aspects. An attempt to identify these differences and to divide them into groups is known as market segmentation it is the process by which a total, heterogeneous market for a product is divided into several sub-markets or segments, each of which tends to be homogeneous in all significant aspects.(Ngezelonye Raphael & Onwuka Prince.

RSUST).

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