How does Barclays Capital differentiate itself from it's competitors?

It is very difficult to differentiate yourself in the investment banking field. Barclays has a rich UK tadition in commercial banking. With the acquistion of Lehman Brothers they have moved grown into a serious competitor in the US.

Reputation and relationships are the primary ways that any banks compete.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.

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