Is a green cleanser or moisturizer as good as a synthetic?

Yes, indeed. Basic cleansers and moisturizers (ones that don't contain active chemical ingredients such as sunscreens or retinoids) will be just as effective. Though the benefits of going green are obvious (fewer potentially toxic chemicals on your skin, organic and healthy ingredients, feeling good about your little butterfly flutter for the earth), there are a couple negatives that you should know about too.

Authentic natural products can have a shorter shelf life because they don't contain chemical preservatives. Also, ingredients can separate or may not have the same texture or scent that you are used to due to the lack of silicone and chemical perfumes. To fill this void naturally, essential oils such as rose, sandalwood, and or jasmine are often added for fragrance, and organic shea butter replaces silicone to provide a smoother feel.

Many manufacturers have been forced to come up with lots of creative solutions like that - finding natural alternatives for crucial chemical ingredients. Researchers at one organic brand discovered that soy lecithin, an emulsifier that binds oil and water ingredients together in packaged organic foods works well as a cosmetic emulsifier too.

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