Mobile advertising is still in the nascent stage in India. What are the reasonsfor it not having taken off despite the buzz surrounding it?

Two main triggers to generate interest among mobile phone users are richer quality content and free gifts. These things will surely boost up the end users and generate interest among the audience. An end user doesn't care about the huge pie invested by advertisers, but will surely be considerate if he gets personal benefits.

Telecom operators can give free gifts in the form of extra talk time, SMS, GPRS etc. For example, Coca Cola launched a mobile campaign for the companys Fanta brand in Germany offering consumers free airtime, texts and downloads. To take part, consumers sent a unique code found in Fanta bottle tops via SMS (free of cost) to receive three free minutes of airtime or three free text messages. Within 72 hours of sending the code, the consumers mobile phone is topped up with the relevant incentive.

The campaign sparked considerable consumer interest and participation. Coca Cola ran a similar mobile promotion in India. Called Kholega Toh Bolega, the contest targeted ... more.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.