What is the best way to ask for sponsorship if it is a cold approach?

The answer depends on who you are approaching, and for what. Since you do not provide that information, the following will of necessity be fairly general. - Identify the commitments of the potential sponsor that may be related to your cause (these may be corporate interest, community-relations interest, or personal interest of relevant managers) - Craft a concise email explaining what you are asking, and how the above commitments of the potential sponsor would benefit from their sponsoring you - Provide a brief statement o the difference this sponsorship would make in the world (e.g. Curing blood cancers would potentially save up to 50,000 Americans a year) - Provide a convenient means for the potential sponsor to request more information, or to contact you to let you know their decision - Find any personal contact you may know, or through friends or colleagues, who works for the potential sponsor.

Then call this contact and ask if they'd be willing to read the 1-page email you've prepared. If they accept, let them know when you will send it, and follow through. Follow up with a phone call a few days after you send the email to verify they received the email, and jog their memory to follow up on it.

- If you have no personal contact, try to find out who at the potential sponsor would be the one who handles such matters and do the above with that person. - Follow up with periodic emails (no more frequently than once every week or two, and stop immediately if they request that you don't send any more). Make these emails entertaining e.g. By detailing your efforts especially the aspects that show your human failings by poking gentle fun at yourself.

Make sure to do the above with as wide a net as you can, since only a small fraction of such attempts will bear fruit.

The key here is to warm the approach. Here are some tips on how to "warm" a"cold" call. I have used many of the techniques and it has gotten me past the gatekeepers to the decision makers.

Good Luck!

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.