What is the purpose of a Blizzard Account, and how is it different from a World of Warcraft account?

The Blizzard Account is a new way to manage your Blizzard Entertainment products and make purchases from the Blizzard Store. You can use the Blizzard Account to download and play Blizzard Entertainment games that you have registered online. The Blizzard Account will also keep track of your entire order and billing history, and save multiple addresses and payment methods for easy access.

This is just the beginning of what the Blizzard Account offers, and it will expand as we continue to add more features and functions in the future. To learn more about the Blizzard Account, please read our Blizzard Account FAQ. Please note that the normal functions of a Blizzard Account are unavailable in the temporary Blizzard Account you create to log in to the Wrath of the Lich King beta.

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