Who coined the phrase March Madness?

The term "March Madness" was coined by Henry V. Porter in 1939. Originally the term was used to refer to the Illinois gh School Basketball Tournament.

Later the NCAA picked it up after a small legal battle with the Illinois March Madness was then used to refer to the collegiate national basketball tournament. This was started in 1939 by National Association of Basketball Coaches and only had eight contending teams at the time. Today, the tournament has grown to include 65 teams vying for a spot in the Final Four, where they can play for a chance at the trophy.

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