Why are appetizers at restaurants so expensive?

Because, unless your hunger is rather veracious, they know you're going to split it with at least one other person. A $7 plate doesn't seem as financially detrimental when split two or five ways. To a lesser extent, if you enter a restaurant chances are you're hungry.

When hungry, people tend to grow impatient. Impatient people in a state of hunger are less than optimally rational. They'll plunk down an extra $10-15 for mozz sticks if it means they can satisfy or temper their immediate hunger urge.

Further, restaurants are a meeting ground of special occasions... friends, first dates, business meetings, etc... everyone is hungry to some extent, and no one wants to appear the cheap bastard who won't throw in $3 for jalapeno poppers.

I'm not sure I've seen appetizer prices higher than entree prices on the same menu, but I have seen them get almost equal in cost (especially the combo or sampler ones). I think this happens for a couple of reasons: 1. The patron will always order an entree.

That is why they came into the restaurant ... they plan to purchase a meal. Appetizers (and desserts, sides, drinks) are "extra money" to the restaurant and boost sales. So, they want to mark up those prices as high as they can.(infibeam.com/Books/info/B-J-Granberg/Inc...) 2.

Appetizers are safe. --- Begin Quote --- "Appetizers can be more exciting than entrees because it's a safer level of experimentation for customers, not as big a commitment," says Stan Frankenthaler, executive chef and co-owner of Salamander, an Asian-inspired restaurant in Boston. "Small plates for sharing allow people to try something that maybe they never had before without risking their entire entree," says Tommy Klauber, director of food-and-beverage operations at The Colony Beach & Tennis Resort in Longboat Key, Florida.

--- End Quote --- (http://www.hormelfoodservice.com/company/trends-big-profits.aspx) This trend allows restaurants to increase their prices on appetizers.

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