Why does a Comodo InstantSSL Certificate cost considerably less than other Certification Authorities?

From Comodo: "InstantSSL has direct access to the IdAuthority, the largest commercial directory on the web. InstantSSL can therefore expediate the validation of an application. This efficient and highly effective validation method ensures we can issue a Certificate at a greatly reduced cost as reflected through our guaranteed lowest price in the industry as well as maintain a level of validation far superior to the methods employed by other SSL providers.

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