Why was the Porsche logo based on the coat of arms of the Free People's State of Wurttemburg?

The Porsche company was founded in Stuttgart. At the time Stuttgart was the capital of the German state or province of Wuerttemburg. The Porche logo is the city arms placed on top of the provincial arms.

Porsche:

Stuttgart: Wuerttemburg: More info on the history of these ancient arms here: http://www.ngw.nl/int/dld/wurtembe.htm The deer horns go back at least to the arms of Wuerttemburg in 1380, while the stripes that they were quartered with are from the flag of Wuerttemburg. Wuerttemburg was a Kingdom between 1817 and 1918.

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