This may be a different matter with each orchid, however the most common causes are under watering - there are actually very few orchids that need to dry out between waterings. Most like to remain consistently, evenly moist. Second most common reason is not enough light, and the third is not enough fertilizer or fertilizer applied incorrectly (generally, too strong a solution).
There's an equation the orchids use: Light + Fertilizer = Flowers. More.
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