I think it does work. People seem to think that if a celebrity is using it, wearing or saying it - it must be the best. Businesses usually do market research to know (exactly) where to put their money in order to make the most money.
Whenever recording artists mention a brand name, the sales immediately skyrocket and the makers and manufacturers know this, that is one reason why they have no problem gifting those celebrities with their products.
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I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.