Jamie Oliver TED video--please transcribe?

€œSadly, in the next 18 mins when I do our chat, 4 American alive will be now dead for the food that they eat. My name is Jamie Oliver, I am 34yo. I am from Essex, in England.In the last 7 years, I've worked fairly tiredlessly to save life in my own way.

I am not a doctor, I am a chief. I don't have expensive equipment, or medicine. I use information and education.

I'm firmly believe that the power of food has a primer place in our homes that bind us to the best bit of life. We have an awful awful reality right now. America, you're at the top of your game.

This is one of the most unhealthy countries in the world. Can I please just see a raise of hand how many of you have children in the room today, put your hands up, aunties and uncles as well. Most of you.

OK, we the adults of the last 4 generation have blessed our children with a destiny of a shorter life span than their own parents. Your child will live a life 10 years younger than you because of the landscape of food that we built around them. Two third (2/3) in this room today in America are statiscally over weight or obese.

Europe you're alright, but we'll get you eventually, don't worry. Right.(Jamie showed the statistics in a bar chart of Cause of death in the US, ranked from the highest to lowest, among many things conditions caused by diet and obesity are highlighted in red, which are Heart disease 27%, All cancer 22%, Stroke 7%, diabetes 4%. Note that Homocide is ~0.5%) 2:00 - The statistics of bad health are clear, very clear.

We spent our lives being paranoid about death, murder, homicide, you name it, it’s on the front page of every paper, CNN, look on the homicide, it’s at the bottom for god-shake. Every single one of those ones in the red are diet related diseases. Any doctor, any specialist will tell you that, diet related disease is the biggest killer in US right now here today.

This is a global problem. It’s a catastrophe. It’s sweeping the world.

England is right behind you, as usual. I know they were close but not that close. We need a revolution.

Mexico, Australia, Germany, India, China, all have massive problems of obesity and bad health. Think about smoking. It’s costing way less than obesity now.

Obesity cost you Americans 10% of your health care bill. A $150B per year.In 10 years it sets to double: $300B per year. And let’s be honest guys, you aren’t got that cash.

I came here to start a food revolution that I so profoundly believe in. We need it. The time is now.

We are in a tipping point moment. I’ve been doing it for 7 years. I have been trying America for 7 years.

Now is the time when it’s right. Right for the picking. I went to West Virginia, the most unhealthy state in America. Or the last year it was.

We’ve got a new one this year but we’ll work on that next season. Huntington West Virginia, a beautiful town. I want to put heart and soul on people, your public, around the statistics that we’ve become so used to.00:04 - I want to introduce to you some of the people that I’ve care about, your public, your children.

I want to show a picture of my friend Britney. She’s 16yo. She’ve got 6 years to live because of the food that she’s eating.

She is the 3rd generation of Americans that hasn’t grown up in a food environment where they’ve been taught to cook at home, or in school. Or her mum. Or her mum’s mum.

She has 6 years to live. She’s eating her liver to death. Stacy, the Edwards family.

This is a normal family, guys. Stacy does her best but she’s the 3rd generation as well. She’s never been taught to cook at home, or at school.

The family is obese. Justin here, 12 years old, he’s 350lb. He got bullied for god-shake.

The daughter there, Katie, 4 years old, she’s obese before she even get to primary school. Marisa, she’s alright. She is one of your look.

But you know what her father, who was obese, died in her arms. And then the second most important man in her life, her uncle, died of obesity. And now her step dad is obese.

You see, the thing is obesity and diet related disease doesn’t just hurt the people that have it. It’s all of their family, friends, brothers, sisters… Pastor Steve, an inspirational man, one of my early allies in Huntington, West Virginia. He’s at the sharp knife edge of this problem.

He has to burry the people.OK. And he’s fed up with it. He’s fed up with burying his friends, his family, his community.

Come winter, three times as many people died. He’s sick of it. This is a preventable disease.

A waste of life.00:06- And btw, this is what they get buried in (Jamie showed a jumbo size casket.). We’re not geared up to do this. How do you get it out of the door?

How do they get there? And I’m being serious: Folk lift. So I see it as a triangle, OK.(Jamie shows a triangle of Home, School and Main St).

This is our landscape of food. I need you to understand this. You’ve probably heard it before but let’s just go over it.

Over the last 30 years, what happened has ripped the heart out of this country. Let’s be frank and honest. Well, modern day life.

Let’s start with the main stream. Fast food has taken over the whole country. We know that.

The big brands are some of the most important power, powerful house in this country. Supermarket as well. Big companies.

You know 30 years ago, most of the food was largely local and largely fresh. Now it’s largely processed, and full of all sort of additives, have extra ingredients in it, and you know the rest of it. Portion size is obviously a massive, massive problem.

Labeling is a massive problem. The labeling in this country is a disgrace. They want to be self, they want to self police themselves, the industry want to self policed itself.

Well, in this condition, you don’t deserve it. How can you call it low-fat when it’s full of so much sugar? Home, the biggest problem with the home is that used to be the heart of passing on food, food culture, what made our society.

That ain’t happens anymore. And you know what, as we go to work, as life changes, and as life always evolves, we kinda have to look at it holistically, step back for a moment, and readdress the balance. It ain’t happening, it’s ain’t happening for 30 years OK.

I want to show you a situation that is very normal, right now, the Edwards family.(Showed a video of a massive pile of food (hamburgers, hot dogs, pizzas…) on top of a table). Jamie in the video to Edwards’ family: “Let’s have a talk. This stuff goes through you and your family body every week.

And I need you to know that this is going to kill your children early. How are you feeling?00:08 - Stacy crying: Just feeling really sad and depressed right now that, you know, I want my kids to succeed in life and this isn’t gonna get them there, but I’m killing them. Jamie: Sure, you’re are, but we can stop that.

€? (Video stopped. ) Jamie concluded: Normal.

Let’s get on school, something that I am fairly much a specialist in. OK, school, what’s school? Who invented it?

What’s the purpose of school? School was always invented to arm us with the tools to make us creative, to do wonderful things, to earn a living, etc. , etc. It’s being kind of in this sort of a tight box for a long long time.OK. But we haven’t really evolved it to deal with the health catastrophe of America. OK.

School food is something that most kids, 30M a day actually, have twice a day, more than often, breakfast and lunch.190 days a year. So you could say that school food is quite important really, judging by the circumstances. Before I crank my wrench, which I’m sure you’re waiting for, I need to say one thing and it’s so important and hopefully the magic that going to happen, going to be unfold in the next 3 months.

The lunch ladies, the lunch cooks of America, I offer myself as their ambassador. I’m not flacking them of; they are doing the best they can do. They’re doing their best, but they are doing what they are being told.

And what they are being told what to do is wrong. The system is highly run by accountants. There is not enough or any food knowledgeable people in the business.

There is a problem. If you are not a food expert, and you have a tight budget, and it’s getting tighter, then you can’t be creative, you can’t duck and dive, and light different things around things. If you’re an accountant, with a box ticket, the only thing you can do in these circumstances is to buy cheaper shit.00:10 - Now the reality is the food that you’re kids get everyday is fast food, is highly processed.

There is not enough fresh food in there at all. The amount of additives, ingredients you wouldn’t believe. There is not enough vegetables at all.

French fries are considered a vegetable,? For breakfast. They are not even given crockery’s.

Knives and folks, no, they are too dangerous. There’s scissors in the class room, but knives and folks, no. The way I look at it is if you don’t have knives and folks at school, you are purely endorsing, from the state level, fast food, because it’s hand held.

And yes, btw, it’s fast food. It’s sloppy joe, it’s burgers, it’s wieners, it’s pizza, it’s all of that stuff.10% of what we are spending on health care, as I said earlier, is on obesity, and it’s going to double. We are not teaching our kids, there is no statutory right to teach our kids about food in elementary or secondary school OK.

We don’t teach kids about food.Right. This is a little clip about school and it’s very common.(Jamie shows a video clip.) Jamie: Who knows what it is (holding up some tomatoes). Some kids: potatoes.

Jamie: So you think these are potatoes? Jamie: Who knows what that is (holding up a cauliflower)? Kids: shook their heads.

A kid: Broccoli. What about this?(holding up a raddish) This good old friend. A kid: celery.

Jamie: No. What do you think that is? Asking another kid.

The kid answered “onion�. Jamie voice over on the video “Immediately you get a really clear sense of does the kids know anything about where the food comes from. Holding up an egg plant.

The kid: “Potatoes�. Jamies shows a potatoes, what about this? A kid answered “I don’t know�.

If the kids don’t know what the stuff is, then they will never eat it. Clip end.Normal. England and America. Guess what fixed that?

Two one-hour sessions. We’ve got to start teaching our kids about food in school.Period. 00:12 - I want to tell you about something, something that epitomized the trouble that we’re in, guys.

I want to talk about something as basic as milk. Every kid has the right to milk at school. Your kids will be having milk at school.

Breakfast & lunch. They’re having 2 bottles. And most kids do.

But milk ain’t good enough anymore. Because someone at the Milk Board, and don’t get me wrong, I support milk, probably paid a lot of money to some consultant to work out that if we put a lot of flavor and color in, and sugar in milk, more kids will drink it. Yeah.

And obviously now it will catch on with the Apple Board, they will figure out that if you put more toffee on apples, they will eat more apples as well. For me, there is no need for added sugar in milk, OK. There is sugar in everything.

I know the in and out of those ingredients. It’s in everything. Even the milk, it hasn’t escaped the kind of modern day problem.

Here’s the carton, here’s our milk, in that is nearly as much sugar as one of your favorite pop, and they’re having 2 a days.So, let me just show you. (Jamie brought out a wheel barrel full of sugar). We have one kid here, having 8 table spoon sugar a day.(Jamie spooned out 8 table spoon worth of sugar on the floor.) You know, there’s your week.(Spooned more sugar on the floor).

There’s a month (Poured more sugar on the floor). I took the liberty of putting in just the 5 years of elementary school of sugar, just from the milk.(Jamie picked up the barrel full of sugar and emptied it on the floor). Now I don’t know about you, guys, but judging by the circumstances, any judge would look at the statistics and the evidence, and they would find that any government guilty of child abuse.

That’s my belief.00:14 - Now if I could come up here, and I wish I could come up here today and hang a cure of aid or a cancer, you’d be fighting and scrambling to get to me. All this bad news is very preventable, that’s the good news. It’s very preventable.

So, let’s think about it. We have a problem here, we need to reboot. OK, so in my world, what do we need to do?

Here’s the thing.Right. It can not just come from one source to reboot and make real tangible change. Real change so that I can look into the white of your eyes and say in 10 years time the history of your children lives, happiness and let’s not forget, you’re clever if you eat well, you’ll live longer, you know, all of that stuff, it would look different.OK.

So supermarket. Where else do you shop so religiously, week in week out. How much money do you spend in your life, in supermarkets.

Love them. They’re just selling what we want. They own us to put a food ambassador in every major supermarket.

They need to help us shop. They need to show us how to cook quick, tasty, seasonal meals for people that are busy. This is not expensive.

It is done in some and it needs to be done across the board in America, soon and quick. The big brand, the food brand, needs to put food education at the heart of their business. I know it’s easier said than done, but it’s the future.

It’s the only way. Fast food. I’ve worked in the fast food industry.

You know, iIt’s very competitive. I’ve load of secret papers dealing with fast food restaurants, I know how they do it. Basically, they wind us on to the hits of sugar, salt, fat and X, Y and Z, and everyone loves them.

00:16 - Right, so these guys are going to be a part of the solution, but we need the government to work with all the fast food providers and the restaurant industry and over the 5, 7 years, wind us off the extreme amounts of sugar, fat and all the other non food ingredients. Now and back to the big brands, labeling, as I said earlier, absolutely fast, and it’s got to be sorted. OK, school, obviously in school we own it to them, to make sure those 190 days a year, my little previous age of 4, to 18, 20, 24, whatever, there need to be cooked proper fresh food from local girls on site.

There need to be new standard of fresh, proper food for your children, yeah? Under the circumstances, it’s profoundly important that every single American child leaves school, knowing how to cook 10 recipes that will save their lives. Life skill.

That means that they can be students, young parents, and be able to duck and dive around the basic of cooking no matter what recession hits the next time. If you can cook, recession money doesn’t matter. If you can cook, time doesn’t matter.

The work place, we haven’t really talked about it. Now is time for corporate responsibility to really look at what they feed or make available to their staff. The staff are the mums and dads of America’s children.

Merissa, her father died in her arms, I think she’d be quite happy if corporate America start feeding their staff properly. Definitely they shouldn’t be left out. Let’s go back to the home.

Now look if we do all this stuff, and we can, it’s so achievable, you can care and be commercial, absolutely but, the home may need to start passing on cooking again, for sure. Passing on is the philosophy.00:18 - And for me, it’s quite romantic, but it’s about if one person can teach 3 people how to cook something, you know, and they teach 3 of their mates, that only has to repeat itself 25 times, and that’s the whole population of America. Romantic, yes, but most importantly, it’s about trying to get people to realize that everyone of your individual effort makes the difference. We’ve got to put back what’ve been lost.

Huntington’s kitchen. Huntington’s where I made this program, and now we have this prime time program that will hopefully inspire people to get on this change. I truly believe that this change will happen.

With Huntington’s kitchen I work with the community, I work in the school, I found local sustainable funding to get every school in the local area from the junk on to the fresh food. $6,500 per school, that’s all it takes. The kitchen is $25000 per month.

This can do 5000 a year, which is 10% of their population, and it’s people on people. You know it’s local cooks, teaching local people. It’s free cooking lessons, guys, free cooking lessons in the main street.

This is real tangible change. Around America, if we just look back now, there’s plenty of wonderful things going on. There’s plenty of beautiful things going on.

There are angels around America doing great things in school, farm to school set up, garden set up, education, there are amazing people doing this already. The problem is they all want to roll out what they’re doing to the next school, then the next but there’s no cash. We need to recognize the experts and the angels quickly, identify them, and allow them to easily find the resources to keep rolling out what they’re already doing and doing well.

Businesses of America needs to support Mrs Obama to do the things that she wants to do.00:20 - And look, I know it’s weird having an English person standing in here talking about this. All I can say is that I care. I’m a father.

And I love this country. And I believe truly actually that if change can be made in this country, beautiful things will happen around the world. If America does it, I believe other people will follow.

It’s incredibly important. When I was in Hungtington, trying to get few things to work when they won’t, I thought if I have a magic wand, what would I do? And I thought you know what I would just love to be put in front of some of the most amazing movers and shakers in America. And TED ring me up and give me this award.

I’m here. So my wish. Dyslexic, so I’m a bit slow.

My wish is for you to help a strong and sustainable movement to educate every child about food, to inspire families to cook again and empower people everywhere to fight obesity.

€œSadly, in the next 18 mins when I do our chat, 4 American alive will be now dead for the food that they eat. My name is Jamie Oliver, I am 34yo. I am from Essex, in England.In the last 7 years, I've worked fairly tiredlessly to save life in my own way.

I am not a doctor, I am a chief. I don't have expensive equipment, or medicine. I use information and education.

I'm firmly believe that the power of food has a primer place in our homes that bind us to the best bit of life. We have an awful awful reality right now. America, you're at the top of your game.

This is one of the most unhealthy countries in the world. Can I please just see a raise of hand how many of you have children in the room today, put your hands up, aunties and uncles as well. Most of you.

OK, we the adults of the last 4 generation have blessed our children with a destiny of a shorter life span than their own parents. Your child will live a life 10 years younger than you because of the landscape of food that we built around them. Two third (2/3) in this room today in America are statiscally over weight or obese.

Europe you're alright, but we'll get you eventually, don't worry. Right.(Jamie showed the statistics in a bar chart of Cause of death in the US, ranked from the highest to lowest, among many things conditions caused by diet and obesity are highlighted in red, which are Heart disease 27%, All cancer 22%, Stroke 7%, diabetes 4%. Note that Homocide is ~0.5%) 2:00 - The statistics of bad health are clear, very clear.

We spent our lives being paranoid about death, murder, homicide, you name it, it’s on the front page of every paper, CNN, look on the homicide, it’s at the bottom for god-shake. Every single one of those ones in the red are diet related diseases. Any doctor, any specialist will tell you that, diet related disease is the biggest killer in US right now here today.

This is a global problem. It’s a catastrophe. It’s sweeping the world.

England is right behind you, as usual. I know they were close but not that close. We need a revolution.

Mexico, Australia, Germany, India, China, all have massive problems of obesity and bad health. Think about smoking. It’s costing way less than obesity now.

Obesity cost you Americans 10% of your health care bill. A $150B per year.In 10 years it sets to double: $300B per year. And let’s be honest guys, you aren’t got that cash.

I came here to start a food revolution that I so profoundly believe in. We need it. The time is now.

We are in a tipping point moment. I’ve been doing it for 7 years. I have been trying America for 7 years.

Now is the time when it’s right. Right for the picking. I went to West Virginia, the most unhealthy state in America. Or the last year it was.

We’ve got a new one this year but we’ll work on that next season. Huntington West Virginia, a beautiful town. I want to put heart and soul on people, your public, around the statistics that we’ve become so used to.00:04 - I want to introduce to you some of the people that I’ve care about, your public, your children.

I want to show a picture of my friend Britney. She’s 16yo. She’ve got 6 years to live because of the food that she’s eating.

She is the 3rd generation of Americans that hasn’t grown up in a food environment where they’ve been taught to cook at home, or in school. Or her mum. Or her mum’s mum.

She has 6 years to live. She’s eating her liver to death. Stacy, the Edwards family.

This is a normal family, guys. Stacy does her best but she’s the 3rd generation as well. She’s never been taught to cook at home, or at school.

The family is obese. Justin here, 12 years old, he’s 350lb. He got bullied for god-shake.

The daughter there, Katie, 4 years old, she’s obese before she even get to primary school. Marisa, she’s alright. She is one of your look.

But you know what her father, who was obese, died in her arms. And then the second most important man in her life, her uncle, died of obesity. And now her step dad is obese.

You see, the thing is obesity and diet related disease doesn’t just hurt the people that have it. It’s all of their family, friends, brothers, sisters… Pastor Steve, an inspirational man, one of my early allies in Huntington, West Virginia. He’s at the sharp knife edge of this problem.

He has to burry the people.OK. And he’s fed up with it. He’s fed up with burying his friends, his family, his community.

Come winter, three times as many people died. He’s sick of it. This is a preventable disease.

A waste of life.00:06- And btw, this is what they get buried in (Jamie showed a jumbo size casket.). We’re not geared up to do this. How do you get it out of the door?

How do they get there? And I’m being serious: Folk lift. So I see it as a triangle, OK.(Jamie shows a triangle of Home, School and Main St).

This is our landscape of food. I need you to understand this. You’ve probably heard it before but let’s just go over it.

Over the last 30 years, what happened has ripped the heart out of this country. Let’s be frank and honest. Well, modern day life.

Let’s start with the main stream. Fast food has taken over the whole country. We know that.

The big brands are some of the most important power, powerful house in this country. Supermarket as well. Big companies.

You know 30 years ago, most of the food was largely local and largely fresh. Now it’s largely processed, and full of all sort of additives, have extra ingredients in it, and you know the rest of it. Portion size is obviously a massive, massive problem.

Labeling is a massive problem. The labeling in this country is a disgrace. They want to be self, they want to self police themselves, the industry want to self policed itself.

Well, in this condition, you don’t deserve it. How can you call it low-fat when it’s full of so much sugar? Home, the biggest problem with the home is that used to be the heart of passing on food, food culture, what made our society.

That ain’t happens anymore. And you know what, as we go to work, as life changes, and as life always evolves, we kinda have to look at it holistically, step back for a moment, and readdress the balance. It ain’t happening, it’s ain’t happening for 30 years OK.

I want to show you a situation that is very normal, right now, the Edwards family.(Showed a video of a massive pile of food (hamburgers, hot dogs, pizzas…) on top of a table). Jamie in the video to Edwards’ family: “Let’s have a talk. This stuff goes through you and your family body every week.

And I need you to know that this is going to kill your children early. How are you feeling?00:08 - Stacy crying: Just feeling really sad and depressed right now that, you know, I want my kids to succeed in life and this isn’t gonna get them there, but I’m killing them. Jamie: Sure, you’re are, but we can stop that.

€ (Video stopped. ) Jamie concluded: Normal. Let’s get on school, something that I am fairly much a specialist in.

OK, school, what’s school? Who invented it? What’s the purpose of school?

School was always invented to arm us with the tools to make us creative, to do wonderful things, to earn a living, etc. , etc. It’s being kind of in this sort of a tight box for a long long time.OK. But we haven’t really evolved it to deal with the health catastrophe of America. OK. School food is something that most kids, 30M a day actually, have twice a day, more than often, breakfast and lunch.190 days a year.

So you could say that school food is quite important really, judging by the circumstances. Before I crank my wrench, which I’m sure you’re waiting for, I need to say one thing and it’s so important and hopefully the magic that going to happen, going to be unfold in the next 3 months. The lunch ladies, the lunch cooks of America, I offer myself as their ambassador.

I’m not flacking them of; they are doing the best they can do. They’re doing their best, but they are doing what they are being told. And what they are being told what to do is wrong.

The system is highly run by accountants. There is not enough or any food knowledgeable people in the business. There is a problem.

If you are not a food expert, and you have a tight budget, and it’s getting tighter, then you can’t be creative, you can’t duck and dive, and light different things around things. If you’re an accountant, with a box ticket, the only thing you can do in these circumstances is to buy cheaper shit.00:10 - Now the reality is the food that you’re kids get everyday is fast food, is highly processed. There is not enough fresh food in there at all.

The amount of additives, ingredients you wouldn’t believe. There is not enough vegetables at all. French fries are considered a vegetable,?

For breakfast. They are not even given crockery’s. Knives and folks, no, they are too dangerous.

There’s scissors in the class room, but knives and folks, no. The way I look at it is if you don’t have knives and folks at school, you are purely endorsing, from the state level, fast food, because it’s hand held. And yes, btw, it’s fast food.

It’s sloppy joe, it’s burgers, it’s wieners, it’s pizza, it’s all of that stuff.10% of what we are spending on health care, as I said earlier, is on obesity, and it’s going to double. We are not teaching our kids, there is no statutory right to teach our kids about food in elementary or secondary school OK. We don’t teach kids about food.Right.

This is a little clip about school and it’s very common.(Jamie shows a video clip.) Jamie: Who knows what it is (holding up some tomatoes). Some kids: potatoes. Jamie: So you think these are potatoes?

Jamie: Who knows what that is (holding up a cauliflower)? Kids: shook their heads. A kid: Broccoli.

What about this?(holding up a raddish) This good old friend. A kid: celery. Jamie: No.

What do you think that is? Asking another kid. The kid answered “onion”.

Jamie voice over on the video “Immediately you get a really clear sense of does the kids know anything about where the food comes from. Holding up an egg plant. The kid: “Potatoes”.

Jamies shows a potatoes, what about this? A kid answered “I don’t know”. If the kids don’t know what the stuff is, then they will never eat it.

Clip end.Normal. England and America. Guess what fixed that? Two one-hour sessions.

We’ve got to start teaching our kids about food in school.Period. 00:12 - I want to tell you about something, something that epitomized the trouble that we’re in, guys. I want to talk about something as basic as milk.

Every kid has the right to milk at school. Your kids will be having milk at school. Breakfast & lunch.

They’re having 2 bottles. And most kids do. But milk ain’t good enough anymore.

Because someone at the Milk Board, and don’t get me wrong, I support milk, probably paid a lot of money to some consultant to work out that if we put a lot of flavor and color in, and sugar in milk, more kids will drink it. Yeah. And obviously now it will catch on with the Apple Board, they will figure out that if you put more toffee on apples, they will eat more apples as well.

For me, there is no need for added sugar in milk, OK. There is sugar in everything. I know the in and out of those ingredients.

It’s in everything. Even the milk, it hasn’t escaped the kind of modern day problem. Here’s the carton, here’s our milk, in that is nearly as much sugar as one of your favorite pop, and they’re having 2 a days.So, let me just show you.

(Jamie brought out a wheel barrel full of sugar). We have one kid here, having 8 table spoon sugar a day.(Jamie spooned out 8 table spoon worth of sugar on the floor.) You know, there’s your week.(Spooned more sugar on the floor). There’s a month (Poured more sugar on the floor).

I took the liberty of putting in just the 5 years of elementary school of sugar, just from the milk.(Jamie picked up the barrel full of sugar and emptied it on the floor). Now I don’t know about you, guys, but judging by the circumstances, any judge would look at the statistics and the evidence, and they would find that any government guilty of child abuse. That’s my belief.00:14 - Now if I could come up here, and I wish I could come up here today and hang a cure of aid or a cancer, you’d be fighting and scrambling to get to me.

All this bad news is very preventable, that’s the good news. It’s very preventable. So, let’s think about it.

We have a problem here, we need to reboot. OK, so in my world, what do we need to do? Here’s the thing.Right.

It can not just come from one source to reboot and make real tangible change. Real change so that I can look into the white of your eyes and say in 10 years time the history of your children lives, happiness and let’s not forget, you’re clever if you eat well, you’ll live longer, you know, all of that stuff, it would look different.OK. So supermarket.

Where else do you shop so religiously, week in week out. How much money do you spend in your life, in supermarkets. Love them.

They’re just selling what we want. They own us to put a food ambassador in every major supermarket. They need to help us shop.

They need to show us how to cook quick, tasty, seasonal meals for people that are busy. This is not expensive. It is done in some and it needs to be done across the board in America, soon and quick.

The big brand, the food brand, needs to put food education at the heart of their business. I know it’s easier said than done, but it’s the future. It’s the only way.

Fast food. I’ve worked in the fast food industry. You know, iIt’s very competitive.

I’ve load of secret papers dealing with fast food restaurants, I know how they do it. Basically, they wind us on to the hits of sugar, salt, fat and X, Y and Z, and everyone loves them. 00:16 - Right, so these guys are going to be a part of the solution, but we need the government to work with all the fast food providers and the restaurant industry and over the 5, 7 years, wind us off the extreme amounts of sugar, fat and all the other non food ingredients.

Now and back to the big brands, labeling, as I said earlier, absolutely fast, and it’s got to be sorted. OK, school, obviously in school we own it to them, to make sure those 190 days a year, my little previous age of 4, to 18, 20, 24, whatever, there need to be cooked proper fresh food from local girls on site. There need to be new standard of fresh, proper food for your children, yeah?

Under the circumstances, it’s profoundly important that every single American child leaves school, knowing how to cook 10 recipes that will save their lives. Life skill. That means that they can be students, young parents, and be able to duck and dive around the basic of cooking no matter what recession hits the next time.

If you can cook, recession money doesn’t matter. If you can cook, time doesn’t matter. The work place, we haven’t really talked about it.

Now is time for corporate responsibility to really look at what they feed or make available to their staff. The staff are the mums and dads of America’s children. Merissa, her father died in her arms, I think she’d be quite happy if corporate America start feeding their staff properly.

Definitely they shouldn’t be left out. Let’s go back to the home. Now look if we do all this stuff, and we can, it’s so achievable, you can care and be commercial, absolutely but, the home may need to start passing on cooking again, for sure.

Passing on is the philosophy.00:18 - And for me, it’s quite romantic, but it’s about if one person can teach 3 people how to cook something, you know, and they teach 3 of their mates, that only has to repeat itself 25 times, and that’s the whole population of America. Romantic, yes, but most importantly, it’s about trying to get people to realize that everyone of your individual effort makes the difference. We’ve got to put back what’ve been lost. Huntington’s kitchen.

Huntington’s where I made this program, and now we have this prime time program that will hopefully inspire people to get on this change. I truly believe that this change will happen. With Huntington’s kitchen I work with the community, I work in the school, I found local sustainable funding to get every school in the local area from the junk on to the fresh food.

$6,500 per school, that’s all it takes. The kitchen is $25000 per month. This can do 5000 a year, which is 10% of their population, and it’s people on people.

You know it’s local cooks, teaching local people. It’s free cooking lessons, guys, free cooking lessons in the main street. This is real tangible change.

Around America, if we just look back now, there’s plenty of wonderful things going on. There’s plenty of beautiful things going on. There are angels around America doing great things in school, farm to school set up, garden set up, education, there are amazing people doing this already.

The problem is they all want to roll out what they’re doing to the next school, then the next but there’s no cash. We need to recognize the experts and the angels quickly, identify them, and allow them to easily find the resources to keep rolling out what they’re already doing and doing well. Businesses of America needs to support Mrs Obama to do the things that she wants to do.00:20 - And look, I know it’s weird having an English person standing in here talking about this.

All I can say is that I care. I’m a father. And I love this country.

And I believe truly actually that if change can be made in this country, beautiful things will happen around the world. If America does it, I believe other people will follow. It’s incredibly important.

When I was in Hungtington, trying to get few things to work when they won’t, I thought if I have a magic wand, what would I do? And I thought you know what I would just love to be put in front of some of the most amazing movers and shakers in America. And TED ring me up and give me this award. I’m here.

So my wish. Dyslexic, so I’m a bit slow. My wish is for you to help a strong and sustainable movement to educate every child about food, to inspire families to cook again and empower people everywhere to fight obesity.

Sadly, in the next 18 minutes when I do our chat 4 americans that are alive will be dead through the food that they eat. My name's Jamie Oliver I'm 34 years old I'm from Essex in England and uh for the last 7 years I've worked fairly tirelessly to save lives in my own way I'm not a doctor I'm a chef I don't have expensive equipment or medicine I use information, education. I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life we have an awful awful reality right now.

America, you're at the top of your game. This is one of the most unhealthy countries in the world can I please just see a show of hands, how many have children in this room put your hands up aunties and uncles as well most of you ok We, the adults of the last 4 generations has blessed our children with the destiny of a shorter lifespan than their own parents your child will live a life 10 years younger than you because of the landscape of food that we've build around them. Two thirds of this room today in america are statistically overweight or obese you lot you're alright but we'll get you eventually don't worry (laughter) Right?

The statistics of bad health are clear, very clear we spend our lives being paranoid about death murder homicide you name it its on the front page of every paper, CNN look at homicide on the bottom for god's sake chart displayed, shows common scary threats pale in comparison to diet-related disease *applause* every single one of those ones in the red is a diet related disease any doctor any specialist will tell you that fact diet related disease is the biggest killer in the us here today this is a global problem its a catastrophe its sweeping the world england is right behind you as usual (*laughter) I know we were close but not that close We need a revolution! Mexico, Australia, Germany, India, China, all have massive problems of obesity and bad health. Think about smoking it costs way less than obesity now.

Obesity costs you American 10% of your healthcare bills. $150 billion a year. In ten years its set to double to $300 billion.

And lets be honest, you guys aint got that cash. I came here to start a food revolution that I so profoundly believe in. We need it.

The time is now. We're in a tipping point moment. I've been doing this for 7 years I been trying in america for 7 years now is the time when it's ripe ripe for the picking I went to the eye of the storm I went to west virginia which is the most unhealthy state in america or it was last year we got a new one this year but we'll work on that next season (*laughter*) I wanted to put heart and soul and people your public around statistics that we've become so used to I wanted to introduce you to some of the people that I care about your public your children I want a show a picture of my friend Brittany she's 16 years old, she's got 6 years to live because of the food that she's eaten she's the third generation of Americans that haven't grown up in a food environment.

That haven't been taught to cook at home, or her mom, or her mom's mom. She has 6 years to live She's eating her liver to death Stacy the normal family, Edwards? Family this is a normal family guys Stacy does her best but she's 3rd gen as well she was never taught to cook at home or at school The family's obese, Justin here, he's 12 years old he's 350 pounds he gets bullied for God's sake Katie 4 years old, obese before she gets to primary school cut to next case Marissa pretty, slim girl she's alright, she's one of your lot but you know what?

Her father who was obese died in her arms, and then the second most important her uncle died of obesity and now her step dad is obese you see the thing is, diet and obesity related disease doesn't just hurt the people who have it, it's all their families friends brother sisters pastor steve an inspirational man one of my early allies in hunting wv he's at the sharp knife edge of this problem he has to bury the people ok? And he's fed up of it he's fed up with burying his friend his family the community come winter, three times as many people die he's sick of it this is preventable disease waste of life uh by the way this is what they get buried in . Pic huge coffin.

We're not geared up to do this can't even get em out the door and I'm being serious can't even get em there -- forklift ok I see it as a triangle ok? This is our landscape of food I need you to understand it and you've probably heard all this before but let's just go back over it cuz through the last 30 years what's happened has ripped the heart out of this country, let's be frank and honest well modern day life. Le'ts start with the main street Fast food has taken over the country, we know that, and the big brands are some of the most important powers powerful powers in this country *sigh* supermarkets as well big companies, big companies you know 30 years ago most of the food was largely local and largely fresh now.. it's local processed and full of all sorts of additives, extra ingredients and you know the rest of the story portion size is obviously a massive, massive problem labeling is a massive problem the labeling in this country is a disgrace!

They wanna self-police themselves shaking head what in this kind of climate? They don't deserve it. How can you say something is low fat when its full of so much sugar Home.. the biggest problem with the home is that used to be the heart of passing along food.. food culture.. uhm..what made our society that aint' happenin anymore.

/. And you know as we go to work and as life changes and as life always evolves, we kind of have to look at it holistically .. step BACK for a moment and readdress the balance it aint happening hasn't happened for thirty years ok? I wanna show you a situation that is very normal, right now -- the Edwards family.

Video let's have a talk.. this stuff goes through you and your families body every week pans out to a table full of junk food, pizza, pancakes, hotdogs, donuts, pies, etc and I need you to know that this is going to kill your children early! How are you feeling? Mother distraught I'm just feeling really sad and depressed right now.. you know?

I want my kids to succeed in life and uh this isn't going to get em there.. I'm killin em! Jamie yes you are *nervous laugh* .. touching her shoulder, looking into her eyes sincerely yes you are.. but we can stop that.. video ends normal. Let's get on schools.. something that I'm fairly much a specialist in.. uh ok school what is school, who invented it?

What's the purpose of school? School was always invented to arm us with the tools to make us creative, do wonderful things, uh make us earn a living etc. Etc.Etc.It's being in this kind of tight box for a long long time.. ok? But we haven't really evolved it to deal with the health catastrophes of america, ok?

Um school food is something that most kids uh 31 million a day have twice a day more than often, breakfast and lunch.. hundred and 80 days a year so you could say that school food is quite important really, judging the circumstances ... uhm before I crack in to my rant which I'm sure you're waiting for *laughter* I need to say one thing and its so important in hopefully the magic that happens and unfolds in the next 3 months the lunch ladies the lunch cooks of america .. I, offer my self as their ambassador .. I'm not slagging them off, they're doing the best they can do.. they're doing their best. BUT they're doing what they're told and what they've been told to do is wrong. The system is highly run by accountants there's not enough or any food knowledgeable people in the business, there's a problem -- if you're not a food expert and you've got tight budgets and it's getting tighter then you can't be creative you can't duck and dive and right different things around things.

If your'e an accountant and a box ticker, the only thing you can do in these circumstances is buy cheaper shit! Now, the reality is is the food that your kids get every day is fast food it's highly processed, there's not enough food in there at all. You know, the amount of additives, e numbers, ingredients.

You wouldn't believe there's not enough veggies at all, french fries are considered a vegetable pizza for breakfast, they don't even get given crockery! Knives and forks? No, they're too dangerous!

Sarcasm there's scissors in the classroom, but knives and forks, no! And the way I look at it if you don't have knives and forks at your school you're purely endorsing things from a state level fast food cuz its hand held! And yes btw it is fast food!

It's sloppy joes, it's burgers, it's wieners, it's pizzas, it's all of that stuff! *sigh* 10 percent of what we spend on healthcare as I said earlier, is on obesity .. and it's gonna double. We're not teaching our kids.

There's no statutory right to teach our kids about food in elementary or secondary school ok? We don't teach our kids about food. Right?

And this is a clip from a little elementary school which is very common in england. Video Jamie holding a bundle of tomatoes "Who knows what this is? " small boy, probably 4-5 years old "Potatoes" "Potatoes?

So you think these are potatoes?" Boy nodding head in agreement "Do you know what that is? " holding cauliflower "Broccoli?

" "What about this, our good old friend" admittedly I'm not sure but I think it's a turnip "Celery?" "No.. what about you dear? " "Onion! " "Onion, no.." narrating "immediately you get a really clear sense, of do the kids know anything about where food comes from" "Who knows what that is?" eggplant "uhh.. pear?

" "what do you think this is? " potato "I donno.." narrating "If the kids don't know what stuff is. Then they will never eat it.

" video ends *mild applause* Normal. England and America. England and America. Guess what fixed that? Two one hour sessions.

We've gotta start teaching our kids about food in schools. Period. *major applause* I wanna go I wanna tell you about something that kind of epitomizes the kind of trouble that we're in guys, ok?

I wanna talk about something so basic as milk. Every kid has the right to milk at school. Your kids will be having milk at school, breakfast and lunch, alright?

They'll be having two bottles .. ok? And and most kids do. But MILK ain't good enough anymore, because someone at the milk board, right and don't get me wrong..I support milk.

Someone at the milk board probably paid lot of money for some geezer to work out that if you put a load of flavorings and colorings and sugar in milk.. right? More kids will drink it.Yea. And now obviously that's gonna catch on, the apple board is gonna work out if they make toffee apples they'll eat more apples.

D'ya know what I mean? Uhm for me, there aint no need to flavor the milk.. ok there's sugar in everything! I know the ins and outs of the ingredients.. it's in everything.

Even the milk hasn't escaped the kind of modern day problems. Theres our milk motions to glass of chocolate milk, there's our carton.In that there's nearly as much sugar as one of your favorite cans of fizzy pop, and they're having two a day. So let me just show you.

We've got one kid here wheeling out a wheelbarrow full of sugar, having 8 tablespoons of sugar a day (spoons out cubes full of sugar and flings it onto the stage), you know? There's your week still spooning. There's your month splash and I've took the liberty of putting in just the five years of elementary school sugar.. dumps out the wheelbarrow onto stage just from milk!

Now I don't know about you guys, but judging the circumstances, right? But any judge in the whole world would look at the statistic s and the evidence and they would find any government of old, guilty of child abuse. That's my belief.

*major applause* now, if I came up here and I wish I could come up here today.. and hang a cure for aids or cancer, you'd be fighting and scrambling to get to me this, all this bad news is preventable. That's the good news. It's very very preventable.

So, let's just think about, we got a problem here .. we need to reboot. Ok, so, in my world, what do we need to do? Here's the thing.. right?

It cannot just come from one source.To reboot, and make real tangible change.. real change. So I could look you in the white of the eyes and say. In ten years time, the history of your children's lives -- and let's not forget -- you're clever if you eat well, you're gonna live longer, uh, all of that stuff, it will look different.

Ok?So. Supermarkets -- where else do you shop so religiously? Week in, week out.

How much money do you spend in your life in a supermarket? Love them. They just sell us what we want, alright.

They owe us, to put a food ambassador in every major supermarket. They need to show us how to shop. They need to show us how to cook quick tasty seasonal meals for people that are busy.

This is NOT expensive. It is done in some, and it needs to be done across the board in America, soon, and quick. The big brands, you know, the food brands.

Need to put food education at the heart of their businesses. I know, easier said than done, it's the future. It's the only way.

Fast food, um, with the fast food industry you know it's very competitive. I've had loads of secret papers and dealings with fast food restaurants, I know how they do it. Basically they've weened us on to these hits of sugar salt an fat and x y and z and everyone loves them.

Right? So these guys ARE going to be part of the solution, but we need to get the government to work with all of the fastfood purveyors and the restaurant industry and over a 5, 6, 7 year period ween us of the extreme amounts of fats sugar and other nonfood ingredients.. now also, back to this sort of big brands -- labeling! I said earlier, that is an absolute farce and it's got to be sorted.

Ok, school, *breath* obviously in shools we owe it to them to make sure for those 180 days of the year, from that little precious age of 4 to 18 20 24 whatever, they need to be cooked proper fresh food from local girls on site. Ok? There needs to be new standard of fresh proper food for your children, yeah?

*applause* under the circumstances it's profoundly important that every single american child leaves school knowing how to cook 10 recipes that will save their life. Life skills. That means that they can be students, young parents, and be able to duck and dive around the basics of cooking no matter what recession hits next time.

If you can cook, recession money doesn't matter, if you can cook, time doesn't matter. The workplace we havent really talked about it, you know? Its now time for corporate responsibility to really look at what they feed or make available to their staff.

Teh staff, are the mums and dads of americas children. Marrissa? Her father died in her hand?

I think she'd be quite happy if corporate america could start feeding their staff properly. Definitely they shouldn't be left out. Let's go back to the home.

Now, look if we do all this stuff. And we can, it's so achievable. You can care and be commercial, absolutely.

But, the home needs to start passign on cooking again, for sure, for sure. Pass it on as a philosophy. And for me it's quite romantic, but it's about if one person teaches three people how to cook something, you know, and they teach 3 of their mates.

That only has to repeat itself 25 times and that's the whole population of America. romantic, yes, but most importantly, its' about trying to get people to realize that every one of your individual efforts makes a difference. We've gotta put back what's been lost. Huntington's Kitchen.

Huntington where I made this program, you know we've got this prime time program that hopefully, will inspire people to really get on this change. I truly believe that chagne will happen. Huntington's Kitchen, I worked with the community.

I worked in the schools, I found local sustainable funding to get every single school in the area, from the junk onto the fresh food. Six and a half grand per school. *applause* That's all it takes!

$6.5k per school! The kitchen is $25k/mo ok? This can do 5,000 people a year which is 10% of their population and its people and people.

You know it's local cooks teaching people. It's free cooking lessons guys. Free cooking lessons in the main street.. This is real tangible change.

Real tangible change. Around america if we just look back now, there's plenty of wonderful things going on. There's plenty of beautiful things going on.

There are angels in America around doing great things in schools, farm to school setups, and garden setups.Education.. There are amazing people doing this already. The problem is they all wanna roll out what they're doing to the next school, and the next. But there's no cash.

We need to recognize the experts and the angels, quickly identify them and allow them to easily find the resource to keep rolling out what they're already doing and doing well. Businesses of american need to support mrs obama to do the things she wants to do. *applause* And, look, I know it's weird having an English person standing here before you, talking about all this.

All I can say is I care. I'm a father. And I love this country.

And I believe truly, actually that if change can be made in this country, beautiful things will happen around the world. If america does it, I believe other people will follow. It's incredibly important.

*applause* when I was in huntington, trying to get a few things to work when they weren't, I thought if Ihad a magic wand, what would I do? And I thought you know what I just love to be put in front of some of the most amazing movers and shakers in america. and a month later TED phoned me up and gave me this award. I'm here!

So my wish. Dyslexic, so I'm a bit slow. Thumbing slide cards "My wish, is for you to help a strong, sustainable movement to educate every child, about food.To inspire families to cook again, and to empower people everywhere to fight obesity.

" *major applause, standing ovation.

Not trying for the tip here, but just saying Jamie Oliver is so dead on with this. I love his passion. I'm going to be starting teaching cooking classes in a couple of weeks, not because I have loads of time on my hands raising three kids, writing tasks here, etc., but because I feel so strongly it's a skill kids need.

I'm going to be doing another set for adults, too, because so many think cooking is what happens when you open a couple of cans and boxes into a pan together--it's almost as processed as fast food. It's also why I publish weekly from-scratch menus with shopping lists, so people can get healthy and stay that way. Thanks for posting this video, Jason!

Rats, beat me to it. :) Anyone else who needs a good transcription service at any strange hour of the day or night, shoot me a direct question or IRC, there's a good chance I'll be available. :).

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.