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If you are online, you should be learning SEO yourself, as you say you are. SEO is an every-changing field and it requires a lot of time to keep up with the changes. Since you have free time, you can invest it in learning SEO online.
Ring someone to help you can be expensive and it is difficult to identify the real experts from the wanna-be gurus. Someone who doesn't really know what they are doing can hurt you more than help you, in the eyes of search engines. There are tons of SEO information websites and forums where you can learn.(I've written several Hubs about SEO that offer some good resources, too.
) If you have a small website, I really think you can do the SEO yourself and with better results than hiring a firm. So much depends on incoming links, and it is best if you personally reach out to the online community surrounding your topic and do your own PR (by contributing to forums, blog guest posting, etc.) On top of that, since you are interested in SEO, I think you will really enjoy doing it yourself.
Everything is on the internet. By surfing to net any one can be do seo but can't be expert. For that it require experience of different sites from different category.
Recently I'd created a hub on on Advance SEO tips, You should go and get knowledge Advance as well as the basic aspect I covered up SEO. Also play seo quiz to check your seo understanding.
It is better to do your SEO yourself. But be careful. Read a lot of online resources about it and apply what you've learned.
What you will learn will be nearly exactly what any SEO companies uses.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.