Should I get a 50mm f1.4 prime lens or a 70-200mm zoom macro lens for a canon 7d?

1. Prime Factor - Canon EF 50mm f/1.4 USM Lens There is no doubt that every photographer worth his salt will have at least one prime lens and the Canon EF 50mm f/1.4 USM lens is definitely one which you must have. With an APS-C sensor where the 35mm equivalent would set it to 80mm, this lens is extremely useful for portraiture photography as well as situations where a fast lens would be required such as indoor, low-light photography.

2. The Standard Zoom - Canon EF-S 17-55mm f/2.8 IS USM While at first look, the price tag may be high for this non-L lens but the quality of the Canon EF-S 17-55mm f/2.8 IS USM is definitely as good as any L lens that you can buy. Considering the focal length when used with the Canon 7D and you will be getting the equivalent of roughly 27-88mm.

This is pretty much (and a bit more of) the focal length of using the 24-70mm f/2.8 L with a full frame body. The barrel of the lens may not have the L lens finish but for the price difference (from say a 16-35mm f/2.8) and the quality the lens can deliver, we think it's a good buy. 3.

The Telephoto Zoom - Canon EF 70-200mm f/2.8L IS II USM Lens The Canon EF 70-200mm f/2.8L IS II USM lens may be the priciest lens from this selection but it is definitely worth every penny. Using the latest image stabilization technology from Canon, this lens takes on the mantle of most popular telephoto zoom from its predecessor with full aplomb. Great for a lot of different shooting scenarios and even with the crop factor, it still allows you to take great portrait shots.

With its large aperture, you can afford to lose 2 stops of light for the extra reach when used with a 1.4x/2x teleconverter especially when the IS of the lens is supposed to give you a 4-stop advantage. 4. The Wide-angle Zoom - Canon EF-S 10-22mm f/3.5-4.5 USM Lens With a full frame sensor, you could use the 16-35mm f/2.8 to capture wide-angle shots but with a crop sensor camera, getting wide-angle shots is only possible from a much more limited range of lenses.

The Canon EF-S 10-22mm f/3.5-4.5 USM lens is really the only Canon zoom lens up to the job. While the aperture may not be as very wide, it does deliver solid performance that makes it a necessary inclusion in your camera bag should the need for wide-angle shooting arise. 5.

The Super Telephoto Zoom - Canon EF 100-400mm f/4.5-5.6 L IS USM While a ultra telephoto prime can give you more in ways of image quality as well as maximum aperture, shooting wildlife may call for a bit of flexibility with a zoom lens. This is especially true if you can't move from your position to recompose at a further or nearer position. The Canon EF 100-400mm f/4.5-5.6 L IS USM combines image quality and flexibility neatly into one package to satisfy your creative freedom.

All the Sigma ART lenses are quite amazing when it comes to producing high resolution images. The problem is, unless you are using a full frame digital SLR like the Canon 6D, 5D or 1D series cameras, you will never see the quality images they can produce. I have used the Sigma 35 mm f/1.4 ART lens on a Nikon D810 and it is "scary" sharp.

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