What exactly is search engine optimization?

I'll give you an example to describe this. Let's say your company makes camping equipment. You want people to be able to find you.

However, the problem is that there are a thousand other companies that make camping equipment. So how can you distinguish yourself? That's where search engine optimization (SEO) comes in.

When people search Google (or any other search engine) for "camping equipment," you want your site to be at or near the top of the results. To do this, you can hire a company that specializes in SEO. These firms know basically what Google's search algorithm is, and know what brings sites to the top of the search results.

There is far more to it than this, but for example what they can do is increase the number of times the phrase "camping equipment" shows up on your website. They will try to get people with camping blogs and websites to link to your page, which will improve your standing with Google. They will highlight your sleeping bags and tents, etc, so when people search for "sleeping bags for camping" your result will be higher.

Search Engine Optimization is the process of getting search engines to properly showcase your website. It's like having a kiosk in the mall and making sure management allows places your "store" at the entrance of the building where all the foot traffic is.

Search engine optimization is the process of designing and coding a website with the specific goal of having it rank better for specific keywords or phrases in organic search engine results. There are a number of things you can do improve a sites ranking from optimizing a website Header tags to optimizing the text for specific phrases.

I suggest you to go through the wikipedia article on the same topic. And feel free to ask any question for further clarification.

Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

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