What is the difference between Pepsi Max and Diet Pepsi?

One of the major differences is the way that its marketed. While most women will drink either beverage a significant amount of men will refuse to drink the 'girly' diet cola. Hence the advertising of Pepsi max is very much focused at men, and doesn't mention diets at all

I think its that max tastes like full sugar but has none, whereas diet has no sugar and tastes like it has no sugar.

Pepsi Max has more caffeine (almost double diet Pepsi) and it also includes Ginsing as an ingredient.

Pepsi Max- Low-calorie, sugar-free version of Pepsi. Diet Pepsi- artificial-sweetener variant.

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