Why doesn’t Dakota Farms™ grade its beef; doesn’t the grade of beef guarantee tenderness?

Knowing consumers evaluate their beef eating experience based upon tenderness and taste, the USDA beef grading system does little or nothing to enhance this aspect of an enjoyable eating experience for consumers. This USDA beef grading system has been basically unchanged since 1926 and is based off of three grading criteria: age of the animal (maturity), marbling in the ribeye and lean color. Marbling explains only 5% of the variability in the tenderness of meat.

Dakota Farms™ natural beef goes through tenderness protocols to guarantee that our beef exceeds your expectations. These protocols include, but are not limited to: aging of the product, the age of the animal at harvest time, the genetics and breeding of the animal and the feeding ration required of our producers. In fact, we guarantee that our beef will be tender or we will give you 200% of your money back!

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