I'd say go where the clients are. How much would a small ad cost in your local Chamber of Commerce paper? Attending charity golf tournaments are a great way to go too, especially if you go alone and get paired up with three other people to network with for the next 2-4 hours.
Even if you don't golf, there are always charity events that are looking for small donated prizes to raffle off. If you have branded items like organizer booklets or picture frames, that would be another great way to get publicity.
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I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.