What is negative reinforcement?

One of the most basic principles of behavioral science is that rewarded behaviors are more likely to be repeated. This principle is referred to as reinforcement, and it affects everyone -- pets, children, and adults. With negative reinforcement, the chance that a behavior will be repeated is increased by removing something that is unpleasant.

For example, if you have a headache and find that you can escape this unpleasant feeling by taking an aspirin, the behavior of taking the aspirin is likely to be repeated the next time you have a headache.

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