Think about what you are asking. Why do you think people work, because they want to or because they have too, in most cases it's because they have to. People first and foremost go to work for the MONEY to survive, to be able to eat, have shelter....the customer/business are second.
Sure there are some people out there regardless of profession/job...because of their personality and make up have more compassion and concern for the client/customer/patient... and there are those who really don't care.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.