Because complete strangers will be more honest with them and their multi-level marketing things. Strangers will shut the door on them.
Because they are easy targets and there is no harm in trial.
Because its hard to think of people you don't know and sell to them. Friends and family are the ones you can easily call and talk. Since they know you, chances are, they will believe in you, then you have sales.
That is if you are credible, if you are not, that's a problem.
Just because selling products to a complete stranger is not as easy as to sell them inhouse!
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.